Hard Rock and the Seminole Tribe of Florida: the perfect marriage of two kindred spirits. Hard Rock’s philosophy has always been based on strong values, including the importance of being authentic and independent and a shared service for preserving our wildlife and protecting the planet. Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired the Hard Rock brand in 2007 and is now poised to expand its horizon even further, to all corners of the globe.
And that’s what it comes down to: music. We didn’t create it, but we celebrate it each and every day with a commitment to deliver authentic experiences that rock. It’s not just a nice idea. It’s a reality that we bring to life with six crucial components. These are the things that help make Hard Rock the world’s premier experience driven aspirational Music lifestyle brand.
Without music, we’ve got nothing. We’re just a place with good food. And hey, nothing wrong with that, but we could never deny that music is our bloodline, our DNA, our soul. So we turn our music up because we don’t believe in “background music”. We create living monuments and shrines with our epic memorabilia displays. We put on the best concerts in our Cafes, Hotels, Casinos and Hard Rock Live venues. We host Hard Rock Rising, a global battle of the bands where the prize is to perform during halftime at Hard Rock Stadium. We’re not fans, we’re disciples and our religion is music.
Forget what you think you know; our food is made by hand, from scratch with the finest ingredients. So that means that the pico de gallo is made every morning, our steaks are nothing less than center-cut USDA choice, corn-fed and aged for 21 days and that our dedicated produce specialist is constantly searching for the highest quality produce for our salads. From day one, we were serious about serving fresh, handmade, classic American cooking with a Southern flair that couldn’t help but reflect co-founder Isaac Tigrett’s Tennessee roots. Even as our menu expands to encompass the best of local cuisines around the world, serving up the good stuff is still and forever our gig.